Colegio Oficial de la Psicología de Madrid

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SOCIAL MARKETING

By: KOTLER, P.
Contributor(s): ROBERTO, E. L.
BBDD: Libros Publisher: NEW YORK, USA THE FREE PRESS 1989Description: 401.Clasificación(es): PSICOLOGIA INDUSTRIAL Y DE LAS ORGANIZACIONES, MARKETING (13-6)Descriptor(es): MARKETING, MARKETING SOCIAL, PROGRAMAS, MEDIOS DE COMUNICACION DE MASAS, COMUNICACION SOCIAL
Contents:
I. UNDERSTANDING SOCIAL MARKETING. II. ANALYZING THE SOCIAL MARKETING ENVIRONMENT. III. DEVELOPING SOCIAL MARKETING PROGRAMS. IV. MANAGING SOCIAL MARKETING
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Impreso Impreso Colegio Oficial de la Psicología de Madrid
Sala general 		1019 (Browse shelf) Retirado de la colección 198

I. UNDERSTANDING SOCIAL MARKETING. II. ANALYZING THE SOCIAL MARKETING ENVIRONMENT. III. DEVELOPING SOCIAL MARKETING PROGRAMS. IV. MANAGING SOCIAL MARKETING

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