| 000 | 00904nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c70506 _d70506 |
||
| 005 | 20231213121214.0 | ||
| 008 | 231213s2015 ||||| |||| 00| 0 eng d | ||
| 017 | _a978-0-9943902-2-6 | ||
| 040 |
_aCOPM _bspa |
||
| 041 | _aInglés | ||
| 100 |
_aPage, Sam _930113 |
||
| 245 | 1 | 0 |
_aDigital neuromarketing: _b: the psychology of persuasion in the digital age _c/ Sam Page |
| 260 |
_a[S.l.] _b: NeuroTriggers _c; 2015 |
||
| 300 | _a234 p. | ||
| 520 | _a1. Marketing psychology 2. Conversion rate optimization 3. The psychology of web design 4. Persuasive writing fundamentals 5. The psychology of paid advertising 6. The psychology of social media marketing Conclusion | ||
| 650 | 1 | 7 |
_98018 _aMarketing |
| 650 | 1 | 7 |
_98449 _aPublicidad |
| 650 | 1 | 7 |
_98168 _aNuevas tecnologías |
| 650 | 1 | 7 |
_98392 _aPsicología del consumo |
| 655 | 4 |
_aPsiLibros _930114 |
|
| 942 |
_2ddc _cIMP |
||
| 996 | _aPRÉSTAMO | ||