Digital neuromarketing: : the psychology of persuasion in the digital age

Page, Sam

Digital neuromarketing: : the psychology of persuasion in the digital age / Sam Page - [S.l.] : NeuroTriggers ; 2015 - 234 p.

1. Marketing psychology
2. Conversion rate optimization
3. The psychology of web design
4. Persuasive writing fundamentals
5. The psychology of paid advertising
6. The psychology of social media marketing
Conclusion


Marketing
Publicidad
Nuevas tecnologías
Psicología del consumo


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