SOCIAL MARKETING
By: KOTLER, P.
Contributor(s): ROBERTO, E. L.
BBDD: Libros Publisher: NEW YORK, USA THE FREE PRESS 1989Description: 401.Clasificación(es): PSICOLOGIA INDUSTRIAL Y DE LAS ORGANIZACIONES, MARKETING (13-6)Descriptor(es): MARKETING, MARKETING SOCIAL, PROGRAMAS, MEDIOS DE COMUNICACION DE MASAS, COMUNICACION SOCIAL
Contents:
I. UNDERSTANDING SOCIAL MARKETING. II. ANALYZING THE SOCIAL MARKETING ENVIRONMENT. III. DEVELOPING SOCIAL MARKETING PROGRAMS. IV. MANAGING SOCIAL MARKETING
Material | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Impreso | Colegio Oficial de la Psicología de Madrid Sala lectura | 1019 (Browse shelf) | Retirado de la colección | 198 |
I. UNDERSTANDING SOCIAL MARKETING. II. ANALYZING THE SOCIAL MARKETING ENVIRONMENT. III. DEVELOPING SOCIAL MARKETING PROGRAMS. IV. MANAGING SOCIAL MARKETING
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