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SOCIAL MARKETING

By: KOTLER, P.
Contributor(s): ROBERTO, E. L.
BBDD: Libros Publisher: NEW YORK, USA THE FREE PRESS 1989Description: 401.Clasificación(es): PSICOLOGIA INDUSTRIAL Y DE LAS ORGANIZACIONES, MARKETING (13-6)Descriptor(es): MARKETING, MARKETING SOCIAL, PROGRAMAS, MEDIOS DE COMUNICACION DE MASAS, COMUNICACION SOCIAL
Contents:
I. UNDERSTANDING SOCIAL MARKETING. II. ANALYZING THE SOCIAL MARKETING ENVIRONMENT. III. DEVELOPING SOCIAL MARKETING PROGRAMS. IV. MANAGING SOCIAL MARKETING
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Material Current location Call number Status Date due Barcode
Impreso Impreso Colegio Oficial de la Psicología de Madrid
Sala general
1019 (Browse shelf) Retirado de la colección 198

I. UNDERSTANDING SOCIAL MARKETING. II. ANALYZING THE SOCIAL MARKETING ENVIRONMENT. III. DEVELOPING SOCIAL MARKETING PROGRAMS. IV. MANAGING SOCIAL MARKETING

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